We were pleasantly surprised to wake up and see a staging we did with Realtor, Chris Bibby featured in the Globe and Mail. Often feature articles showcase the home, but this one was a little different. The Toronto lux condo market has been hit and miss, with the Shangri-La being one of the misses. The buy-in price was high, and they are tough to sell. This lovely article by Globe and Mail writer, Sydnia Yu, reflects upon the impact that home staging had on this tough listing. Photo Courtesy of Christopher Bibby.
Excerpt from original article:
LISTING AGENT Christopher Bibby, Re/Max Hallmark Bibby Group Realty
The Action: This one-bedroom suite at Shangri-La received about three months of exposure. But without a deal, another agent, Christopher Bibby, recommended some staging and a nominal price adjustment. Although there were similar units for sale simultaneously in June, this one found a buyer by the end of one week.
"Being one of the more cutting-edge, boutique hotels that's a little more modern … we were trying to mimic that and bring it into the unit and the only way we could do that was by staging and bringing in modern furniture," Mr. Bibby said.
"So, it's wasn't necessarily the previous agent's price, but just how it was presented with the marketing and decor."